Johan Alvarez

• Growth partner for brands and startups, from strategy to execution: brand and design updates, websites, tracking, CRM and email marketing. Current and recent clients include Rainforest Foundation US, Building Intelligence and Agentic Software.
• Building Intelligence (NY startup): 65 qualified sales calls and 4 closed deals worth $87K a year, from automated B2B outbound to enterprise decision makers (Clay, Apollo, landing pages for each industry, Salesforce tracking), plus a full website redesign and copy overhaul.
• Built an AI marketing platform for 2 companies and moved their marketing onto it: one control center for creative, ad copy, website, email and analytics, used to decide what to make next and A/B test every step of the funnel.

• Clay
• Apollo
• Salesforce
• HubSpot
• n8n
• Claude
• Codex
• v0
• Next.js
• Vercel
• GA4
• GTM
• Twilio

• Revy Autos: cut Meta cost per registered user 61% ($17.94 → $7.07) while scaling monthly Meta spend 13×, by pushing for persona landing pages and creative testing at up to 30 new ads a week.
• Grew daily user registrations from ~30 to 200 with paid media and ActiveCampaign lifecycle automation.
• Managed monthly ad budgets in the five figures across Meta, Google, Reddit, TikTok and YouTube Shorts.
• Implemented and maintained multitouch attribution with Wicked Reports and Triple Whale to guide analysis and spend across revenue channels.
• Automated customer support routing to manage 100+ daily tickets.
• Built startup MVPs end to end with AI coding tools (Claude Code, OpenAI Codex), including getmilotrack.com: a HIPAA compliant mileage app for nonprofits that report to insurers and US government agencies, built from requirements to field testing with the first client, plus its outreach pipeline (Apollo, ActiveCampaign, Calendly).
• Conformational Aesthetics: set up the Shopify store, Triple Whale attribution, Klaviyo flows and UGC paid social campaigns, and built the B2B pipeline for finding med spa partners (Apollo, ActiveCampaign, Calendly).

• n8n
• ActiveCampaign
• Salesforce
• Clay
• Triple Whale
• Wicked Reports
• PostHog
• GA4
• GTM
• Meta Ads
• Google Ads
• Webhooks / REST APIs
• Twilio
• Shopify
• Next.js
• Supabase
• Vercel
• v0

Marketing automation, full funnel strategy, and digital transformation for clients across South America and the US.

• Autobruder 4WD: rebuilt the Shopify store, tracking and ad accounts from scratch, added 10,000+ products and a custom camping setup app; conversion rate went from 0.33% to 0.7% and orders grew 132% in 3 months.
• Rainforest Foundation US: led the technical rebuild of a nonprofit site of 35 pages and 220 blog posts with no lost URLs (2024); a 2025 SEO optimization (speed, content structure, internal linking, AEO) grew Google search clicks 3.7× and lifted average position from 16.5 to 6.5.
• International Nurses: rebuilt the brand, website and funnel for a $3K consultancy that helps nurses across Latin America work abroad. Added weekly group webinars (30 to 80 nurses a week) before the one on one interview and built email lists from nursing associations; new clients went from 3 or 4 to 6 or 7 a month.
• Served as project manager, sourcing and coordinating UX designers, developers, and photographers across delivery sprints.

• HubSpot
• ActiveCampaign
• Salesforce
• GoHighLevel
• Meta Ads
• Google Ads
• GA4
• SEMrush
• Webflow
• WordPress
• Figma

• Rebuilt the brand, the Webflow website, Salesforce CRM and tracking; the company still uses the brand, website and emails.
• Ran cold email to a trucking list of 90K contacts with A/B tests and opening lines personalized with GPT-3: about 60 qualified leads, closed into 6 new clients on prepaid yearly contracts starting at $1.5K/month ($108K+).
• Managed implementation for about 6 upsold clients, automating invoicing, trucker and truck document checks and manual data entry with UiPath, Python and early AI tools that read invoices and emails.
• Grew and led an automation team of 4, and handled Salesforce setup, updates and custom Apex widget development.

• UiPath
• Python
• Salesforce
• Apex
• Segment
• Twilio SendGrid
• GPT-3
• Zapier
• Make
• Webflow
• Google Sheets API
• ClickUp

• Cofounded a web design, marketing and software agency with 3 partners; I ran sales and client relationships from the first call to delivery.
• Took the agency from zero to about $15K a month in revenue: about 100 websites in three years (growing from about 10 the first year to about 70 the last), about 40 paid media accounts, and app projects of up to $30K.
• Ran a team of 8 full time (4 partners, 2 designers, 2 WordPress developers), and brought in up to 6 contract software developers at a time for app and platform projects, plus video editors on demand. Hybrid team, about half remote.
• Clients included nonprofits, restaurant groups, real estate agencies, clinics, ecommerce brands, an international consultancy and early stage startups.

• WordPress
• WooCommerce
• HubSpot CRM
• Google Analytics
• Meta Business Suite
• Trello
• Slack

• Ran B2B demand generation for 2 SaaS products (accounting software and an ERP): email nurture, SEO, Google Ads and webinars.
• Increased email open rates from 12% to 35% through segmentation and subject line A/B testing.
• Raised webinar turnout from 20% to 55% with reminder sequences with several touches.
• Built software-contable.co, an SEO comparison site for accounting software; about two years after I left, it still drew 1,496 Google clicks and 34.1K impressions in a single month.

• Mailchimp
• GoToWebinar
• WordPress
• Ahrefs
• Google Search Console
• Google Analytics

• Built and ran my own gaming dropshipping store from scratch on Shopify, with orders automated to AliExpress suppliers: about $5K in sales in its first year.
• Made about 80% of the memes, ads and creatives myself (a designer helped with the rest), launched about 5 new ads a week and A/B tested them on Meta and Google Ads, alongside SEO and Klaviyo email.
• Posted 3 times a day, scheduled two weeks ahead, and handled customer support myself; grew the social account from 0 to 5,000 followers in 12 months through partnerships with other gaming Facebook and Instagram pages and in person gaming events.

• Shopify
• AliExpress dropshipping
• Klaviyo
• Meta Ads
• Google Ads
• Photoshop
• Premiere Pro

• Started part time (about 35 hours a week) in 11th grade, then worked full time for a year and a half before starting college on a scholarship.
• Built features, web applications, and rapid prototypes with JavaScript, Node.js, Python, Meteor.js, and MongoDB.
• Worked on the company's own startup projects, including a year in Apps.co, iNNpulsa Colombia's startup accelerator.

• JavaScript
• Node.js
• Python
• Meteor.js
• MongoDB
• HTML5
• CSS3
• Git